In Toronto, there are more than 116,000 families struggling to put a roof over their head (2019). This problem has gone largely unnoticed because on the surface, Toronto appears to be a wealthy and prosperous city with an ever-growing skyline. To bring attention to this issue, United Way created The #UNIGNORABLE Tower – an AR experience that imagines the tower we would need to build to house every Toronto family who can’t afford a place to live.