McDonald’s Most Valuable Moments

McDonald’s makes for memorable moments, whether it’s the first time hitting the drive thru, father daughter dinner dates, or surprising your fry-stealing partner. We wanted to remind customers about some of our most affordable menu items and connect them with the iconic, memorable moments that are made possible by Happy Meals, McDoubles and Fries.


Campaign Visual Identity


TV Spots

Design & Art Direction: Will Cuthbert
Copy: Michael Mehrasa
GCD: Leilah Ambrose
ECD: Jason HIll